Press Releases

June 8, 2010

Spain

Audi Selects EBD’s Online Video Platform to Launch New Model A1 Campaign

Overon’s Live-streaming technology and EBD Web Video Player make possible to discover the new Audi A1 broadcasting live

The German car firm, Audi, has installed a 350 square meter structure in Madrid, called Area1, which aim is to approach the new model A1 to customers and people who have shown interest in it.

The public may visit the Area1 in person or virtually and for those who cannot attend in person, the live-streaming technology of Overon and the online video platform EBD Web Video Player make possible to discover the new Audi A1 in broadcasting live in the first global presentation of a car over the Internet, in which users are the main protagonists.

With the innovative system Chatroulette, which combines traditional chat with video live, an expert shows all the details of model A1 and answers all users' questions. Thanks to the online video platform EBD Web Video Player all these video calls can be followed in real time for the rest of Internet users accessing the site.