November 19, 2009
Spain
EBD launches its new on-line video management platform
EBD Web Video Player allows rendering contents leveraging viral power of social networks and providing better publicity abilities.
EBD, pioneering proprietary-software provider for web applications development, has announced the availability of EBD Web Video Player, a complete multichannel and multidevice online video publishing platform solution.
Innovating solution that provides a wide range of characteristics and functionalities to manage and render video contents and online advertising of private companies or Public Administrations.
EBD Web Video Player therefore relies on powerful advertising capacities and community tools that make the most of new web 2.0 technologies bringing new relevance and monetizing video contents of companies and institutions, fostering divulgation power of social networks and leading advertising initiatives on mobile video.
As Iñigo Flores points out, Marketing Director of EBD, "The most pioneering organizations are considering the web video channel as the new media for contacting clients and citizens in an effective manner. EBD Web Video Player works as an open and flexible solution that helps adapting their communication and marketing campaigns to this newborn online video revolution".
As one of the online video advertising platforms with better competitive advantages, EBD Web Video Player provides several key functionalities for content management and optimization of the advertising strategy.
- Content Management: CMS platform, integrated for multichannel video management and through numerous devices, enables complete management, distribution and monetization of the available contents.
- Publication: Allows companies to prepare, manage, publish, and distribute their online videos by means of an extensive selection of tools, templates, integrations and functionalities.
- Reproduction: It has an innovating online video player with ActionScript3 (Flash) technology, designed to achieve an excellent user experience, with interactive functions and multichannel and multiplayer abilities.
- Distribution and Syndication: It provides a collection of community and virality tools reaching out new audiences beyond the companies’ website. Final users may share and spread online contents by publishing them on social networks, e-mailing them or copying the link on other websites, plus evaluating the videos, including them in customized lists, adding comments, etc.
- Publicity: Allows rendering contents through a complete range of video-commercials formats and strategies to create and manage direct advertising campaigns, or through adserver integrations.
- Monetization: Helps facilitating sales of online videos through the most appropriate payment platforms for costumers. It can be integrated with E-business gateways, supporting pay per view, per download, and different subscription options, as well as micro payments through mobile devices.
- Statistics and reports: Provides statistics, dashboards and reports in order to obtain precise metric use, monitorizing the impact of campaigns on social networks and obtaining new audience data.
- Development: Provides a new range of resources and tools in order to create new applications over the platform and customizing it, contemplating any kind of technology and operative system.
Taking in account that the attention level to video ads is almost three times greater than in television, traditional companies, companies of any kind of sector and Public Administrations try to leverage this channel in order to interact with clients and citizens.
"EBD Web Video Player provides necessary tools and flexibility to monetize video contents, generate advertising sales, reinforce brand recognition and obtain full advantage of viral marketing" sentences Flores.
