Press Releases

July 15, 2008

Spain

Emprendedores TV joins the mobile phone revolution and provides broadcasts on iPhone

All platforms of the Internet television channel developed using EBD, e-business designer

The Internet television channel Emprendedores TV can now be viewed on the iPhone 3G, Apple's new telephone, available in Spain through Movistar. Loyal to its innovative spirit and multiplatform support, Emprendedores TV has been optimized for the mobile phone platform, using eBD technology, in order to join the mobile phone revolution that the iPhone has launched. Emprendedores TV started broadcasting seven months ago and has reached nearly two million views. The channel is operated and managed by the Fundación Banesto in collaboration with the Ministerio de Industria, Comercio y Turismo.

The channel's programming contents are based on real emotional stories. The stars of the program, prominent entrepreneurs, narrate the story of their businesses, including the difficulties and challenges that had to be overcome. As of the publishing of this document, the most watched episodes have been the story of the fashion designer Custo Dalmau and the story of Imaginarium and his founder. Emprendedores TV has been successful in reaching its target audience of Spanish entrepreneurs and consequently, established itself as the primary channel of communication for small and medium-sized businesses. Since the viewers of the channel are potential iPhone customers, Emprendedores TV had desired to be able to broadcast its innovative and quality content to the revolutionary telephone. For the next months, the channel is preparing for other important changes in both content and broadcast.