Press - 04/04/2007
Any Interactive application done by Internet can be adapted to the TDT. Words of Jordi Gilabert at 'Treball al dia'
Sunday, 1st of April, the newspaper 'Treball al dia' of Andorra, publishes an interview to Jordi Gilabert, CEO of Activa Soft as a result of his participation in the Conference'eBD technology Web for the new times' that was organized by Oasyssoft and Myp.
During the conference, Jordi Gilabert, spoke about of the revolution in the world of the television, the advantages of the TDT and the IPTV over the traditional television, the key importance of the information return channel between the emitter and the viewer, who changed from passive user to be an active agent who demand customized contents.
The key is, therefore, in the customization of the content for each client of individual way.
The user has a receiver connected to his computer or to his television and through a guide he can select the contents that wish to see or to unload to store in the receiver and this way to be able to visualize them so many times as it wishes, having television like a menu.
The solutions based on eBD include all the complete cycle of digital television, from the emission and development of interactive contents and the production of publicist to the interaction of the viewers through the management and configuration of their audio-visual preferences, or are on IP or not.
In the attached interview (in Catalan), Jordi Gilabert gives his point of view about the evolution of the television and the interactivity with the user.
More information:
Blanca Pons
Dir. Marketing and Comunication