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Customer Relationship Management (CRM)
Knowing the customer and foreseeing their needs
Companies must take the time to know the customer in order to ultimately align corporate resources towards product offerings and services that fulfill customer needs, increasing customer satisfaction.
Thanks to technology, companies today can efficiently manage the profiles of both current customers (e.g. purchasing habits, history, demographics, etc) and prospective customers (e.g. contact history, calls made, follow up needs) to improve relational marketing strategies, to segment the market, and to anticipate customer reaction to new product offerings.
Companies must take the time to know the customer in order to ultimately align corporate resources towards product offerings and services that fulfill customer needs, increasing customer satisfaction.
Thanks to technology, companies today can efficiently manage the profiles of both current customers (e.g. purchasing habits, history, demographics, etc) and prospective customers (e.g. contact history, calls made, follow up needs) to improve relational marketing strategies, to segment the market, and to anticipate customer reaction to new product offerings.
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